About Ron Simms' Bay Area Custom Cycles

Over 50 years of craftsmanship. A lifetime of passion.

Ron Simms’ Bay Area Custom Cycles opened its doors more than five decades ago, and since that time, it has become a true force in the design and development of unique parts and one-of-a-kind custom motorcycles. Known around the world, Simms Customs has been featured in hundreds of motorcycle magazines and continues to set the bar in both style and performance.

From day one, our mission has been simple: Motorcycles should not only look great—they should ride even better. If you can’t ride it, it’s not worth it.

We’re proud to continue serving the motorcycle community with the same dedication, attitude, and artistry that put us on the map. Whether you're looking for custom builds, high-quality parts, or expert service, Ron Simms’ Bay Area Custom Cycles is here to help you bring your vision to life.

Thank you for riding with us.
— Ron Simms